Role
of Your Web Site
A business web presence
is now part of most marketing strategies. Unfortunately, many businesses
don't properly use their web sites. Your company web site should be
a key element in your overall marketing plan. The role your web site
plays depends upon your industry, your strategy, your image, and should
compliment any other marketing efforts.
The first place to start
is to determine where you want to end. Decide on the main focus of
your site, its purpose. Everything should then work to reinforce this
concept. This will also make your decisions as to what to include
and what to leave out much easier.

Web
Design
site planning
web layout & graphics
content development
text editing
animations
web streaming
Web
Maintenance
basic updates
additional web pages
redesign
redevelopment